What is Mystery Shopping?

Mystery shopping is a form of market research designed to assess and track the performance of individuals working in customer contact roles; and the performance of the businesses in achieving customer satisfaction.

Mystery shopping can provide information to help you focus and modify your training programs. It can provide positive feedback for use in employee incentive programs. It can assist in measuring the degree to which specific performance standards are being adhered. It can help identify employees who are contributing a lot to your business, as well as those who are not living up to your expectations.